Facebook and Instagram ads you understand and approve.
We research your market, develop the messages and create your Facebook and Instagram ads. Your personalised studio brings together research, previews and versions for your team to approve before anything goes live.
Research, creative work and approvals, together in your studio.
Before final production and launch, your personalised studio gives you an overview of the project. Take time to review proposals, discuss them with your team and gather feedback. Everyone sees the same versions, with the context needed to decide.
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Messages, priorities and budgets, together to support your decisions.
Actual screenshots of our internal prototype, featuring Webility ads. The 63 versions shown are not included in the starter package. The example interface is in French; adaptation to your brand is specified in your quote.
01
Find everything in one place
One place for research, copy and previews. Find the right version without reconstructing the project from emails, attachments and shared links.
02
Decide with your team
Share proposals with the people involved and review them when it suits you. Send us consolidated feedback on clearly identified versions, with less repetition and fewer misunderstandings.
03
Understand the recommendations
The creative work comes with competitor observations, sources and test assumptions. You understand why we suggest a message or format, and what the results still need to establish.
04
Stay involved at key stages
We discuss priorities, the production batch and budget before launch. We prepare and manage the work; you know when we need your input and what decision comes next.
The proposed studio is a personalised private review space, not an automatic publishing tool. Client access, hosting duration and file handover are specified in your quote.
From your offer to your first Meta ads.
Every stage gives you something to read, view or approve.
01
Research
Your offer, your website and up to five competitors. We examine their visible Facebook and Instagram ads, messages and landing pages to develop ideas suited to your business.
You receive: a sourced summary, opportunities and priorities.
02
Choose the messages
We propose three initial ads, each with three A/B/C versions: demonstrating your service, addressing a hesitation or explaining a concrete benefit. Messaging, pacing and composition vary with the chosen approach.
You approve: the angles, claims and scope.
03
Create in your studio
Compare the nine versions in your studio: copy, visuals, animation and calls to action. After your consolidated feedback, we prepare the 9:16 and 4:5 formats agreed in your quote.
You approve: copy, visuals and final versions before export.
04
Launch, review, adjust
After checking the journey and tracking, we launch the approved Meta batch. We compare spend, enquiries and lead quality to decide which ads to continue, adjust or replace.
You receive: a monthly review and a documented next decision.
Your part: one contact person, brand assets, the necessary access and feedback on lead quality. Our part: research, proposals, creative work, checks and management within the agreed scope.
A scope that fits your starting point.
Fees and ad spend are separate. All amounts are starting prices excluding VAT.
You already have ads
Management from €300/month, with setup from €250. Subject to a review of your assets and account.
You’re preparing a launch
Research, studio, initial creative batch and setup from €2,850. Management and ad spend are additional.
Two separate budgets: our fees cover preparation and management; you pay Meta to show your ads. Together, we agree a test amount your business can afford and a date to review progress.
01
Start with your business
We review your offer, priorities, sales cycle and available results. The budget also takes account of your capacity to respond to enquiries.
02
Keep the first test focused
One offer, one language and a limited number of ads. A smaller budget means testing fewer versions at a time, rather than spreading a few euros across the whole library.
03
Agree a cap and a review
You approve the amount and period before launch. We compare spend with the enquiries received and their quality before recommending whether to continue, adjust or pause.
An example of how to split a Meta test budget.
With €450 in ad spend over 10 days for one ad in A/B/C versions, the plan allocates €150 per version: an average of €15 per day per version. With €900, you could plan two such batches in sequence, reviewing results between them.
These amounts illustrate an allocation, not a recommended minimum for every business or a promise of enquiries. Actual delivery may differ between versions. Test settings and caps are agreed before launch; a small volume of results may still be inconclusive.
I don’t know how much to spend on ads. Can you help?
Yes. Tell us about your offer, area, what a new customer is worth and your proposed budget. We separate fees from ad spend, then suggest a limited first test, a cap and a review date. The number of ads tested at once is matched to your Meta budget.
Can I review proposals with my team before launch?
Yes. Your personalised studio is prepared in advance so you can review messages, creative directions and previews. Discuss them together and send consolidated feedback before final production. Access and approval stages are agreed at the start.
Will I receive a studio like the one shown?
You receive our review system adapted to your project: library, copy, versions and previews. The screenshot shows our internal prototype, not a client project or an already deployed multi-client platform. Access, hosting and selected features are specified in your quote.
Does the research show which competitor ads perform best?
It analyses visible messages, formats and offers, with sources and dates. An active ad does not prove profitability. We do not claim to know competitors’ sales, budgets or cost per lead.
Who owns the account and pays Meta?
The ad account remains in your company’s name. You grant the necessary access and pay ad spend directly to the platform. Our fees cover the agreed work, with your approval before launch.
Are video shoots and translations included?
The package covers the static ads or simple motion graphics described above. Filming, UGC creators, professional voice-over, specific licences, complex animation and extra languages require an additional quote. Nothing is exported before preview approval.
What if my budget is smaller?
We reduce the initial batch or the number of simultaneous tests. We do not promise conclusive results from a handful of clicks. The plan is adapted to your offer, available measurement and capacity to handle enquiries.
How do we know the campaign is progressing?
We review spend, confirmed enquiries and their quality, then appointments or sales you can attribute. Clicks remain a diagnostic metric. A test can be inconclusive; the review then explains what is still needed to decide.
Let’s prepare your next Facebook and Instagram ads.
Tell us what you sell, to whom and your proposed budget. We’ll suggest an initial batch and a quote that separates each stage.
Facebook
Instagram