Meta advertising costs include more than putting a post in front of people. Budget for campaign management, advertising spend, creative production and the destination. Compare the work included before treating two monthly fees as equivalent.
Clarify the offer and audience
Choose a service or product with a clear next step. A local salon promoting a treatment and a renovation company seeking site visits need different messages and follow-up. Broad local awareness may be useful, but it should not be reported as completed sales.
Ask the agency how it will test messages and audiences without making unsupported assumptions. Creative work needs approved photos, accurate service facts and a review process. Specify who produces new material when an ad needs replacing.
Compare the fee structure
Separate agency management from money paid to Meta. Include setup, creative formats, copywriting and reporting. Find out whether landing pages or follow-up integrations are included, and which tools carry extra costs.
Webility offers Meta campaign management from €499 per month excluding VAT. Advertising budget and campaign scope are specified in the proposal. Confirm the current offer before committing; the management fee is not the total advertising cost.
Track useful actions
Decide whether enquiries arrive through your website, platform forms or messages. Test that route and assign a response owner. A low-cost form submission is not necessarily a suitable customer.
Assess delivery, relevance and actual sales feedback together. Agree how consent and tracking requirements are handled for the implemented setup. Do not promise perfect attribution or guaranteed sales from an audience estimate.
Before signing
- Separate management, creative and media budgets.
- Define the offer, enquiry route and response process.
- Agree what is tested and when results are reviewed.
- Keep ownership and suitable account access.
Request a scoped campaign test. Buy a connected path from the ad to a useful conversation, not only exposure.
A brief you can use to compare proposals
Use the following as an illustrative procurement check, not a promise of results or a fixed package. Ask the provider to turn it into named deliverables, exclusions and a test you can witness before accepting the work.
Budget for creative production and landing-page testing as well as media spend and campaign management.
A published example to inspect
A calm, editorial website for a beauty studio, bringing natural sugaring, manicure services and booking into one coherent experience. Visitors can compare treatments and prices, understand sugaring, explore the studio and continue to booking from clearly placed calls to action.
Inspect the project: Maison Lumia
This published example illustrates presentation and visitor flow. It is not evidence of a conversion uplift, a ranking position or a price for your own project. Compare the scope you need with the capabilities actually demonstrated, then ask what would be different for your business.
Primary reference
Google Ads: conversion measurement. Use the reference to check terminology and platform requirements when briefing a provider; the proposal still needs to define your own implementation and responsibilities.
Continue your comparison
SEO vs Google Ads for Local Businesses: Where Should Your Budget Go First?
Discuss your project
Google and Meta advertising · See our website and service pricing
Send your current website, target customers and the problem you want to solve. We will discuss the appropriate scope, responsibilities and next step before you commit.