Pricing Sheet
Document ID: WBL-FIN-PS-v1.0 Version: 1.0 Effective Date: [DATE] Currency: [CAD / USD / EUR — specify default; indicate at quote for other currencies] Prices: Exclusive of applicable taxes (HST, QST, VAT, etc.)
Internal Use + Client-Facing Reference
This sheet defines Webility's standard pricing. Use it as the starting point for all proposals and contracts. Actual project pricing must be confirmed in a formal proposal (WBL-PROP-) and contract (WBL-CTR- or WBL-SOW-*).
Discounts: Not applied unilaterally. All discounts require Account Director approval. White-label partner pricing is defined in the White-Label Agreement (WBL-CTR-WLA-[ID]-v1.0).
1. Web Design & Development
1.1 Website Packages
| Package | Ideal For | Included | Starting From |
|---|---|---|---|
| Starter | Service businesses, solo practitioners, early-stage companies | Up to [5] pages; custom design; responsive; contact form; Google Analytics; basic SEO setup; 30-day warranty | [CURRENCY] [AMOUNT] |
| Professional | Growing SMBs, multi-service businesses | Up to [10] pages; custom design system; CMS; blog; [X] custom sections; multiple CTAs; advanced analytics; accessibility review; 30-day warranty | [CURRENCY] [AMOUNT] |
| Business | Established businesses, multi-location, complex requirements | Up to [20] pages; full design system; advanced CMS; third-party integrations (CRM, email); accessibility audit; performance optimization; custom animations; 30-day warranty | [CURRENCY] [AMOUNT] |
| Enterprise | Multi-market, multilingual, complex tech stack, large organizations | Custom scope — quoted via Enterprise Proposal (WBL-PROP-ENT) | Custom |
1.2 E-Commerce Add-Ons
| Add-On | Description | Price |
|---|---|---|
| Shopify store setup | Theme customization, product setup, payment gateway | From [AMOUNT] |
| WooCommerce build | Custom WooCommerce on WordPress | From [AMOUNT] |
| Product migration | Migration of existing product catalog (price per [X] products) | [AMOUNT] / [X] products |
| Subscription billing setup | Recurring payment integration (Stripe / PayPal) | From [AMOUNT] |
| Inventory system integration | Connect store to ERP / inventory tool | From [AMOUNT] |
1.3 Additional Web Services
| Service | Price |
|---|---|
| Additional page (beyond package) | [AMOUNT] per page |
| Multilingual site (per additional language) | From [AMOUNT] |
| Custom WordPress plugin development | From [AMOUNT] |
| API integration (per integration) | From [AMOUNT] |
| Advanced animation / interactive UI | From [AMOUNT] |
| Landing page (standalone, no CMS) | From [AMOUNT] |
| Performance audit and optimization (existing site) | From [AMOUNT] |
| Accessibility audit (WCAG 2.1 AA report + remediation plan) | From [AMOUNT] |
| Accessibility remediation (existing site) | Quoted per audit findings |
2. Brand Identity
2.1 Branding Packages
| Package | Ideal For | Included | Starting From |
|---|---|---|---|
| Brand Essentials | Early-stage businesses needing a professional foundation | Logo (primary + [2] variations); color palette; [1] typeface pairing; basic brand usage guidelines | [CURRENCY] [AMOUNT] |
| Brand Identity | Growing companies ready for a complete brand system | Logo suite ([3] variations + icon); full color system; [2] typeface pairings; comprehensive brand guidelines; [1] key collateral template | [CURRENCY] [AMOUNT] |
| Brand System | Established businesses or rebrands | All Identity deliverables + iconography; illustration direction; photography art direction; full collateral suite; presentation template; social media kit | [CURRENCY] [AMOUNT] |
| Brand Strategy + Identity | Organizations that need strategic foundation before visual identity | Brand discovery workshop; positioning document; messaging framework; competitive analysis; then full Brand System deliverables | [CURRENCY] [AMOUNT] |
2.2 Branding Add-Ons
| Add-On | Price |
|---|---|
| Additional logo concept explorations (per round) | [AMOUNT] |
| Business card design | [AMOUNT] |
| Letterhead + email signature | [AMOUNT] |
| Social media profile kit (cover images, profile images) | [AMOUNT] |
| Email newsletter template | [AMOUNT] |
| Additional collateral template (brochure, flyer, etc.) | [AMOUNT] per template |
| Slide deck / presentation template | [AMOUNT] |
| Print-ready files preparation | [AMOUNT] |
| Trademark search (conducted by partner trademark attorney) | Quoted separately |
3. AI & Business Automation
3.1 Automation Projects
Automation projects are scoped individually. The following are indicative ranges based on complexity:
| Complexity Level | Description | Indicative Range |
|---|---|---|
| Starter Automation | Single workflow; 1–2 integrations; linear process | [AMOUNT] – [AMOUNT] |
| Standard Automation | 3–5 workflows; multiple integrations; conditional logic; error handling | [AMOUNT] – [AMOUNT] |
| Advanced Automation | Complex multi-workflow system; AI agent; custom data processing; human-in-the-loop review steps | [AMOUNT] – [AMOUNT] |
| Enterprise Automation | Organization-wide; multiple teams; custom dashboards; training; governance | Custom — Enterprise Proposal |
3.2 Common Automation Project Types
| Project Type | Includes | Starting From |
|---|---|---|
| Lead qualification & CRM routing | Form → scoring → CRM assignment → notification | [AMOUNT] |
| AI document processing | Invoice / contract / form data extraction + routing | [AMOUNT] |
| AI-powered email response drafts | Inbox monitoring → draft generation → human review → send | [AMOUNT] |
| Internal knowledge base / AI chatbot | Document ingestion → vector DB → chat interface | [AMOUNT] |
| Report / proposal generation | Data inputs → AI-generated structured output | [AMOUNT] |
| Multi-platform data sync | CRM ↔ Project tool ↔ Accounting ↔ Spreadsheet | [AMOUNT] |
| Social media scheduling automation | Content approval → scheduling → posting → analytics | [AMOUNT] |
| Customer onboarding automation | Trigger → document generation → email → task creation | [AMOUNT] |
3.3 Automation Retainer
| Plan | Hours/Month | Priority Support | Monitoring | Price/Month |
|---|---|---|---|---|
| Basic | [X] hours | Business hours | Weekly check | [AMOUNT] |
| Active | [X] hours | Priority | Daily check | [AMOUNT] |
| Enterprise | [X] hours + | Dedicated | Real-time | [AMOUNT] |
Retainer hours are for optimization, adjustments, new micro-workflows, and monitoring resolution. Hours do not roll over.
4. Website Maintenance Plans
| Feature | Starter | Professional | Business | Enterprise |
|---|---|---|---|---|
| Price/month | [AMOUNT] | [AMOUNT] | [AMOUNT] | Custom |
| CMS core updates | ✓ | ✓ | ✓ | ✓ |
| Plugin/theme updates | ✓ | ✓ | ✓ | ✓ |
| Security monitoring | Basic | ✓ | ✓ | ✓ |
| Malware scanning | — | Monthly | Weekly | Daily |
| Daily backups | ✓ | ✓ | ✓ | ✓ |
| Backup retention | 30 days | 60 days | 90 days | 365 days |
| Uptime monitoring | ✓ | ✓ | ✓ | ✓ |
| Content updates (hours/month) | — | [X] hours | [X] hours | [X] hours |
| P1 response time | 8 hours | 4 hours | 2 hours | 1 hour |
| Performance report | — | Monthly | Monthly | Monthly |
| Dedicated PM | — | — | ✓ | ✓ |
| Sites covered | 1 | 1 | 1–3 | Custom |
Overage rate (content hours): [AMOUNT]/hour beyond included hours
Annual plans: [10]% discount on monthly rate (billed annually)
Setup fee (for new maintenance clients whose site Webility did not build): [AMOUNT] one-time (technical audit, access setup, documentation)
5. Managed Hosting
| Feature | Starter | Professional | Business | Enterprise |
|---|---|---|---|---|
| Monthly fee | [AMOUNT] | [AMOUNT] | [AMOUNT] | Custom |
| SSD storage | 5 GB | 20 GB | 50 GB | Custom |
| Monthly bandwidth | 50 GB | 200 GB | 500 GB | Unlimited |
| Server type | Shared | VPS | VPS + CDN | Dedicated |
| Daily backups | ✓ | ✓ | ✓ | ✓ |
| Backup retention | 30 days | 60 days | 90 days | 365 days |
| Free SSL | ✓ | ✓ | ✓ | ✓ |
| CDN | — | — | ✓ | ✓ |
| DDoS protection | Basic | Standard | Advanced | Enterprise |
| Uptime SLA | 99.5% | 99.9% | 99.95% | 99.99% |
| Support response | 2 business days | 1 business day | 4 hours | 1 hour |
| Setup fee (one-time) | [AMOUNT] | [AMOUNT] | [AMOUNT] | [AMOUNT] |
| Migration fee | [AMOUNT] | [AMOUNT] | Included | Included |
Bandwidth overage: [AMOUNT]/GB over allocation Storage overage: [AMOUNT]/GB/month over allocation
Available regions: Canada (Montreal), USA East, USA West, EU (Frankfurt), EU (Paris), UK (London)
6. Hourly Rates
For ad-hoc, support, consultation, or out-of-scope work billed hourly:
| Role | Rate ([CURRENCY]/hour) |
|---|---|
| Project Manager | [AMOUNT] |
| Senior Designer | [AMOUNT] |
| Designer | [AMOUNT] |
| Senior Developer | [AMOUNT] |
| Developer | [AMOUNT] |
| AI / Automation Specialist | [AMOUNT] |
| Account Director / Strategist | [AMOUNT] |
| Copywriter | [AMOUNT] |
| QA / Testing | [AMOUNT] |
Minimum billing increment: [0.5] hours (30 minutes) After-hours rate (P1 emergency support outside business hours): Standard rate + [50]%
7. Typical Payment Structure
| Service | Deposit | Milestone(s) | Final |
|---|---|---|---|
| Web design & development | 50% | — | 50% on completion |
| Branding — Essentials / Identity | 50% | — | 50% on completion |
| Branding — Brand System / Strategy | 50% | 25% at Phase 2 | 25% on completion |
| AI automation — Standard | 50% | — | 50% on completion |
| AI automation — Advanced | 50% | 25% at system build | 25% on completion |
| Enterprise projects | 50% | 25% at Phase 2 | 25% on launch |
| Maintenance / Hosting (monthly) | First month + setup | — | Recurring on billing date |
8. Discount Policy
All discounts require written approval from the Account Director. Standard discounts:
| Condition | Discount |
|---|---|
| Multi-service bundle (2+ services in one engagement) | 10–15% on the smaller service |
| Annual hosting or maintenance pre-payment | 10% |
| Non-profit or registered charity | 15% (upon verification) |
| Referral (client refers a new client who signs) | [AMOUNT] credit on next invoice |
| White-label partner | Per WBL-CTR-WLA agreement |
| Early payment (paid within 5 days of invoice) | 2% on invoice amount |
9. Out-of-Scope Standard Rates
For work that falls outside the agreed SOW and is billed via Change Order (WBL-CO):
| Service | Rate |
|---|---|
| Additional revision rounds (beyond included) | [AMOUNT]/hour (PM + relevant team) |
| Expedited delivery (standard timeline compressed by >30%) | +[25]% on remaining project value |
| Rush delivery (<48 hours) | +[50]% on applicable task |
| Content editing / copywriting | [AMOUNT]/hour |
| Accessibility remediation (beyond audit) | [AMOUNT]/hour |
| Additional training sessions (beyond handover) | [AMOUNT]/session (up to [X] hours) |
10. Travel and Expenses
Travel is billed at cost + [10]% administrative fee. Pre-authorization is required for any expense exceeding [AMOUNT]. See Expense Reimbursement Policy (WBL-FIN-ER-v1.0) for details.
Webility — WBL-FIN-PS-v1.0 | Pricing Sheet Prices are subject to change with [30] days' notice. Prices quoted in a signed proposal or contract are fixed for the duration of that engagement. Effective date: [DATE]. Next review: [DATE + 12 MONTHS].